Vidafy connects each petal of the flower to one of its Vidafy values, core values that guide the company on a day-to-day basis. The Mauri koru, used in many cultures it stands for new beginnings, peace, and harmony. The flower, or circle, of life and our connections to all living things. ![]() This inspired the company’s slogan, “life converted”, which is paired with the company’s flower insignia. Vidafy derives its name from the word “vida”, which means life, and “fy”, which means to convert. ![]() ![]() They wanted to create something that would empower others to take a path towards health and wellness. Vidafy finds its start in 2016 in Mexico while the founders, Shane and Laura Brady, were living there.
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